Impact and lessons learned

Several key lessons have emerged from Inclusive Futures’ work on social behaviour change in Kenya. Firstly, it is of critical importance to centre the voices and lived experiences of people with disabilities throughout all stages of project design and implementation, ensuring their perspectives are not only heard but actively shape the interventions.

Secondly, using a variety of approaches combining direct community engagement initiatives with broader media campaigns can help to tackle the complex issue of stigma at both individual and societal levels. Furthermore, the power of strategic partnerships cannot be overstated, bringing together organisations with different expertise in disability inclusion, gender equality, and media for development can create more comprehensive and impactful solutions.

Finally, there is a clear need for sustained and tailored activities that acknowledge the intersectional nature of stigma. It’s important to recognise that people with disabilities often face multiple layers of marginalisation and therefore require approaches that address their specific and nuanced needs.

As Michael Odong, technical adviser for social behaviour change at Sightsavers states, “Our work in Kenya underscored the importance of a multi-layered approach. While gender champions worked tirelessly at the grassroots level to empower women with disabilities and challenge local stigmas, community radio amplified these messages, reaching a wider audience. It was this synergy that truly began to shift the narrative, showing that people with disabilities are not only capable but are vital contributors to their communities and economies when societal barriers are removed.”

Conclusion

Creating a truly equitable labour market and inclusive society in Kenya where people with disabilities can get a decent job and earn a living and create a better future for their families, demands a continued and intensified commitment to challenging stigma and discrimination. By actively supporting inclusive employment practices, amplifying the voices of marginalised groups through platforms like community radio, and implementing targeted social behaviour change strategies, we can pave the way for a future where everyone has the opportunity to participate and thrive.

The journey towards a more inclusive Kenya requires collective action. Visit our resource hub for more lessons and guidance on tackling disability stigma.